Amazon's Prime Day Evolves From Rummage Sale to Must-Shop Event - News from all over the world

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Wednesday, July 18, 2018

Amazon's Prime Day Evolves From Rummage Sale to Must-Shop Event

Many brands decided it's smarter to offer steep discounts and pay Amazon for advertising to win sales on the site than to sit out an event estimated to generate $3.4 billion in spending.

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